Has your property attracted more mould and mildew than potential buyers? Have you held dozens of open houses and buyer previews, but received not a single offer?
If so, it’s time to get a mirror and hold it up to your property. You might just find the following issues trumping your large “For Sale” sign, ruining your chances of getting a sale.
There is no quicker way to turn off buyers than lead them into a bare and bleak home. An empty property typically doesn’t sell well and fast for a number of factors. If you hope to compete against fancy houses in pristine subdivisions, you would have to do more than keep your space clean and clutter-free. You would need a strategic property presentation to keep your home looking its absolute best.
Through impeccable property styling, your home’s features will be highlighted and its flaws de-emphasised. This is achieved by depersonalising your space, incorporating interior styling techniques, adding display home furniture and more.
Unrealistic price tag
Just because the real estate market in Australia, particularly in Sydney, Melbourne and the Sunshine Coast, is in the pink, doesn’t mean you should just go ahead and set an inflated price for your home.
Keep in mind that aside from the current state of the market, other factors would also come into play that would dictate the value of a property. These include your home’s quality, condition and location, as well as the supply and demand in your region.
To ensure you set the right listing price, it’s important that you develop a good pricing strategy. Finding out how much a buyer would realistically pay for your home is the first step. To do this, you must first contact agents to appraise your home and determine how much similar properties in your area have sold for.
No matter how low your price is, if it looks like your property will cost half as much to fix it as it does to purchase it, expect that not even the most dedicated handyman or desperate buyer would want it.
Today’s buyers prefer properties where they can readily unpack and move in without having to do major adjustments or renovations. They wouldn’t want to accept a fixer-upper, especially when there are other homes in the area that don’t require as much work. So unless you want yours to stay in the market for good, consider fixing it before selling. Replace worn fixtures or seek the help of furniture hire companies, get a fresh coat of paint, and basically make it look presentable.
Low quality photos
Another way to tell why nobody is buying your home is by checking your online property listing. Take a long, good look at the pictures you’ve uploaded and compare them with the next listing in the directory. If yours were taken by someone who simply owns a camera and not really trained in real estate photography, then this may be the reason nobody has bothered to send you an offer.
House hunters nowadays start their initial search online and, more often than not, take interest in properties that are well-represented in photos.
If you think these are the only reasons why a house for sale goes stale, then you’re in for a surprise. Watch out for our next instalment as we share some more reasons why your home is taking an eternity to sell.